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Okuma - High Performance - Seaguar - Always the Best. - Rapala - World's leading brand of fishing lures

Okuma - High Performance - Seaguar - Always the Best. - Rapala - World's leading brand of fishing lures


At Okuma, we craft the tools for the journey. From entry-level through expert, every rod and reel is constructed not only to execute, but also to excite, energize and exhilarate. From feeling the tap, of a drift rig searching its way along the bottom of a steelhead stream, to turning a lifeless lead jig into a fleeing bait-fish in the salt, every cast, crank, bobber down and hookup are the rich details of the journey.



Seaguar has a full line of freshwater, saltwater and fly lines to meet your fishing needs. Extraordinary knot strength and castability - you can't go wrong with Seaguar.



Since 1936, Rapala has been the world's favorite fishing lure. Today, Rapala lures, knives, tools and accessories are trusted by fishing worldwide.

Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality.

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