World Class

  "World-class is our very top of the line. That is where we put a lot of our innovation, so that's where we really press the material strategy. It's made a 40 and 36 ton graphite blend with our proprietary reinforcing resin, titanium guides, everything thin, zirconium everything, and carbon reinforced reel seats. It's super light. It's not the lightest [on the market], but the lightest is not always good. It's our most sensitive and best recovery. They start around $420 and go up to about $500. That is our flagship, that is our top of the line."

 "That's the guy who wants the best rod on the planet. That's who wants this rod. I want this because it gives me a leg up on my competition."

  "That's the guy who wants the best rod on the planet. That's who wants that Rod. I want this because it gives me a leg up on my competition. Or also maybe it's not a competition thing. It's like, you know what? I've earned this. There's a reason why people buy platinum trucks and nice cars. They want the nicest and that's what it is, it's our absolute nicest. I'm going to go through a little bit of what we did with the actions on those here next."

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