Archer Xtreme - Warrior built. Warrior proven. - Rapala - World's leading brand of fishing lures
Lighter and Stronger
Since 1936, Rapala has been the world's favorite fishing lure. Today, Rapala lures, knives, tools and accessories are trusted by fishing worldwide.
Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality.