Ignite Baits - Rapala - World's leading brand of fishing lures
Ignite Baits products were developed and refined on the TVA (Tennessee Valley Authority) chain of lakes. Over the years Ignite has worked with anglers to design custom colors and sizes that have become successful from the east to west coast. In addition to carefully chosen materials, Ignite products are made exclusively right here in the Midwest.
Since 1936, Rapala has been the world's favorite fishing lure. Today, Rapala lures, knives, tools and accessories are trusted by fishing worldwide.
Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality.